Le Centre Technovation d’AGC, pôle de recherche et d’innovation du Groupe AGC en Europe, se consacre aux technologies avancées du verre et des matériaux pour l’automobile et l’architecture.
Dans son showroom à Gosselies, en Belgique, AGC souhaitait créer une présentation modulaire pour exposer ses innovations en matière de verre automobile de manière flexible et harmonieuse.
Le défi consistait à allier narration, ingénierie et adaptabilité à long terme dans une installation physique élégante.
Our mission was to design a functional and aesthetic cockpit structure that could act both as a display and as a storytelling element.
It needed to present AGC’s automotive innovations clearly, integrate seamlessly into the showroom narrative, and allow for flexible product replacement — all while remaining cost-efficient and durable.
We developed a modular cockpit frame that enables products of different sizes to be swapped or upgraded without reconstruction.
Clean, minimalist lines align with the showroom’s architecture, while discreet lighting and cable management enhance presentation without distraction.
Materials were selected to reflect AGC’s core values: precision, innovation, and transparency — ensuring the piece embodies both engineering and design excellence.
The final structure delivers a sleek, future-ready cockpit concept that fits perfectly within AGC’s innovation story.
Visitors immediately grasp the technological significance of each showcased element, while the AGC team benefits from a system that evolves with their research and exhibitions.
The project reflects BAMHUB’s philosophy: we design for continuity and strategy, ensuring every investment creates long-term value.