Au Centre Technovation d’AGC en Belgique - siège européen de l’innovation du Groupe AGC - la science, le design et la technologie s’unissent pour façonner l’avenir du verre et des surfaces intelligentes.
Depuis 2016, BAMHUB est responsable de l’évolution continue de cet espace, le transformant en une expérience permanente d’innovation et de narration.
Le showroom est devenu une destination pour les grandes marques automobiles, architectes et designers du monde entier, présentant l’avant-garde des technologies et de la vision d’AGC.
Our mission was to create a living, evolving showroom that goes beyond product display - an environment that tells stories, inspires creativity, and strengthens AGC’s relationships with clients and partners.
The goal was to reimagine the space completely: remove walls, rebuild the architecture, design new furniture, and integrate digital storytelling to connect innovation with experience.
We approached the project as a long-term evolution, combining architecture, design, and digital strategy.
Structural redesign: removed walls, replaced flooring, and rebuilt electrical systems.
Storytelling flow: created an emotional visitor journey through design and narrative.
Modular displays: built adaptable installations for new technologies.
Digital innovation: integrated interactive apps, VR, AR, holograms, and technical tools.
Strategic continuity: managed updates, maintenance, and creative evolution annually.
The AGC showroom stands as a benchmark of innovation and storytelling - a space that evolves with technology and continues to inspire even after a decade.
It has hosted leading automotive brands, architects, and innovators from around the world, all discovering AGC’s vision through immersive experiences.
This enduring partnership exemplifies BAMHUB’s strength in strategic innovation and design continuity - creating not just spaces, but ecosystems that grow with time.