In 2019, Coca-Cola launched its new Signature Mixers range - a collection of premium mixers crafted with exotic ingredients and floral notes.
The challenge was to help shoppers understand and experience these new flavors directly in supermarkets, even when no brand ambassadors were available for tastings.
Coca-Cola approached us looking for a solution that could merge innovation and simplicity, helping customers discover the essence of each mixer in a more engaging way.
We proposed integrating NFC technology into the four-bottle Signature Mixers packaging, turning it into a smart and interactive experience.
With a simple tap of a smartphone, shoppers could instantly access a dedicated app - without needing to install anything.
The app introduced:
Beyond user engagement, the app also included a tracking system, allowing Coca-Cola to measure how many users interacted with it, and in which locations - providing valuable marketing insights.
At that time, QR codes were not yet widely used, and most phones did not have integrated QR readers.
We therefore selected NFC technology as the fastest and most seamless option - compatible with smartphones through their built-in readers.
We designed an intuitive, visual, and lightweight app, optimized for quick access and cross-device performance.
The interface reflected Coca-Cola’s premium brand identity, combining minimalist design, warm tones, and smooth animations to enhance the sensory appeal of the mixers.
The project successfully demonstrated how digital innovation can enhance in-store experiences and strengthen product storytelling.
The NFC-enabled packaging and companion app were well received by the Coca-Cola team in Spain and Portugal, offering both an engaging consumer experience and valuable real-time marketing data.
This initiative bridged the gap between physical packaging and digital engagement, anticipating the new era of smart, connected retail experiences.