AGC Technovation Center, the research and innovation hub of AGC Group in Europe, focuses on advanced glass and material technologies for automotive and architecture.
Within its showroom in Gosselies, Belgium, AGC aimed to create a modular display to present its automotive glass innovations in a flexible and visually integrated way.
The challenge was to combine storytelling, engineering, and long-term adaptability within a single, elegant physical installation.
Our mission was to design a functional and aesthetic cockpit structure that could act both as a display and as a storytelling element.
It needed to present AGC’s automotive innovations clearly, integrate seamlessly into the showroom narrative, and allow for flexible product replacement, all while remaining cost-efficient and durable.
The final structure delivers a sleek, future-ready cockpit concept that fits perfectly within AGC’s innovation story.
Visitors immediately grasp the technological significance of each showcased element, while the AGC team benefits from a system that evolves with their research and exhibitions.
The project reflects BAMHUB’s philosophy: we design for continuity and strategy, ensuring every investment creates long-term value.
Every project starts with a conversation. Whether you are building a digital product, exploring artificial intelligence, or rethinking your digital strategy, the first step is understanding your vision and challenges.
At BAMHUB, we help transform ideas into clear digital systems, platforms, and experiences that create real value.