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INTERNATIONAL STRATEGY & INNOVATION AGENCY

Wideye — CES Las Vegas Booth with Private Lounge

Wideye — CES Las Vegas Booth with Private Lounge
Project
Client: Wideye by AGC
Location: Las Vegas, USA
Years: 2023
Market: Automotive Innovation, Technology, Exhibitions
Services: Concept Design, 3D Visualization, Exhibition Strategy, Production, Installation
Context

Wideye, an innovation brand by AGC Group, specializes in advanced glass solutions for autonomous and connected vehicles — from LiDAR-compatible glazing to sensor integration systems.

Following the success of its first booth at CES 2022, Wideye returned to Las Vegas with a larger, more immersive stand featuring a private lounge for business meetings and live technology demos.

Our Mission

Our mission was to create a modern, immersive, and functional booth that showcased Wideye’s latest technologies while offering a private space for business meetings and presentations.

The design also needed to reuse structural elements from the previous CES booth, minimizing costs and environmental impact.

Our Approach

We reused and redesigned key structures from the 2022 booth, adding a custom lounge area with refined lighting and furniture to enhance comfort and exclusivity.

The concept car from the previous edition was reintroduced as a central piece, symbolizing continuity and innovation.

Every element was designed with sustainability and modularity in mind, ensuring that components could be repurposed for future exhibitions.

Managed international logistics between Europe, Japan, and the USA, ensuring smooth delivery and setup under tight deadlines.

Result

The booth achieved a perfect balance between creativity and strategy.

With its architectural presence, interactive displays, and elegant private lounge, it captured attention and encouraged meaningful engagement.

The project demonstrated BAMHUB’s ability to merge design, efficiency, and sustainability — setting a new standard for future Wideye exhibitions.

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