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INTERNATIONAL STRATEGY & INNOVATION AGENCY

Belval Central Square — Urban 3D Visualization Project

Belval Central Square — Urban 3D Visualization Project
Project
Client: Eiffage, Agora, Soludec, Asars Construction
Location: Belval, Luxembourg
Years: 2018 – Present
Market: Architecture, Urban Planning, Real Estate
Services: 3D Visualization, Animation, Video Production, Architectural Rendering
Context

Belval Central Square represents one of Luxembourg’s most ambitious urban visualization projects, combining architectural precision, cinematic rendering, and storytelling. Through photorealistic 3D imagery and animation, BAMHUB helped developers and architects communicate their vision for a new residential and mixed-use complex that reconnects Belval’s industrial heritage with modern urban living.

Our Mission

We were tasked with creating realistic 3D visuals and animated sequences showcasing how the new Central Square would look and feel once completed — including materials, light behavior, vegetation, and urban flow.

Each client had a slightly different focus:

Eiffage: architectural detailing and façade rhythm

Agora: global urban integration within Belval’s masterplan

Soludec & Asars Construction: construction perspectives and investor presentation materials

Our mission was to unify these visual narratives while maintaining the individual focus of each stakeholder.

Our Approach

We developed the project in several stages, producing both daytime and sunset scenarios to highlight how natural light interacts with the architecture and landscape.

We used advanced 3D modeling and photorealistic rendering to capture every reflection, texture, and spatial relationship within the site.

To complement the stills, we produced short dynamic video sequences, allowing viewers to experience the space as if walking through it — enhancing emotional impact and spatial understanding.

Result

The resulting visuals became essential tools for public communication, architectural validation, and investor presentations.

Our work helped multiple stakeholders align around a shared vision for the future of Belval Central Square, strengthening the dialogue between developers, architects, and the city’s planners.

Through this project, BAMHUB contributed to visualizing one of Luxembourg’s most emblematic examples of modern urban regeneration — where industrial heritage meets contemporary living.

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