AGC had several automotive technologies to present to visitors at its Technovation Center in Belgium.
The question was not what kind of display to build.
It was how to bring different technologies together in a limited space and make them easier to discover and understand.
Having worked with AGC teams internationally for more than ten years, BAMHUB already had a deep understanding of its technologies, environments and the way different departments present innovation to customers.
That knowledge became the starting point for the concept.
A complete vehicle would have required too much space.
Instead, we explored the idea of creating a cockpit: enough of the automotive environment to give the technologies context, without reproducing an entire car.
But that created another challenge.
AGC needed to present different glazing products, with different dimensions and characteristics, and the display needed to remain useful as those products changed.
We therefore explored mechanisms that would allow glazing elements to move and pivot, making different configurations possible within the same structure.
The cockpit became a flexible presentation system rather than a fixed display.
The experience also needed to explain what visitors were looking at.
A touchscreen was integrated directly into the cockpit, giving access to product information and technical content connected to the technologies being presented.
Visitors could therefore see the physical product in its automotive context and use the digital layer to understand what was behind it.
Other AGC technologies could also be integrated into the same environment, turning a relatively compact installation into a broader product experience.
The cockpit was not conceived in isolation.
It sits inside an AGC experience space previously designed by BAMHUB, so we also considered how visitors would approach it, interact with it and how the new installation would belong within the surrounding environment.
The work moved between space, product, mechanics, digital information and visitor experience until those elements could function as one concept.
What began as an open question about how to present several technologies became a modular automotive experience that AGC could use with its visitors.
The limited space did not simply become a constraint. It helped define the answer.
Instead of trying to fit a complete vehicle into the showroom, we created just enough of one to make the technologies understandable.
The cockpit was the output. Finding the right physical and digital experience for technologies that needed to be seen, explained and changed over time was the real work.
Bring us an idea, a problem, a property, capital, an existing business or a project already in progress. We first understand what is already there and then explain what we think should happen next.
The first conversation is free. If we believe BAMHUB can add value, we explain what we recommend, why we recommend it and what it would involve before sending a proposal.