Honest Tea, a brand owned by Coca-Cola, is renowned for its commitment to organic ingredients, fair trade sourcing, and sustainable packaging.
The project aimed to design a compact and eco-conscious 3-bottle package that balances aesthetics, functionality, and logistics efficiency, while complying with market-specific regulations for Spain and Portugal.
To design a sustainable, user-friendly packaging system that:
We conducted material and market analysis aligned with Coca-Cola’s sustainability goals.
Developed multiple design concepts merging cardboard engineering, visual identity, and structural performance.
Created 3D prototypes to test ergonomics, stacking logic, and recyclability.
Designed compact forms ensuring pallet efficiency and regulatory compliance across regions.
Verified materials and dimensions for production feasibility.
The result was a smart, elegant, and sustainable packaging system that embodies Honest Tea’s values - natural, minimal, and conscious.
The design reduced wasted space, improved pallet efficiency, and elevated user interaction with a memorable unboxing experience.
A clear example of BAMHUB’s approach: turning design into strategic innovation that merges branding, functionality, and sustainability.
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