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INTERNATIONAL STRATEGY & INNOVATION AGENCY

Wideye Booth for CES Las Vegas

Wideye Booth for CES Las Vegas
Project:
Wideye Booth for CES Las Vegas
Industry:
Automotive
Services:
Custom Booth Design
Category:
Showrooms, Displays & Stands
Brief
Summary
In essence, our work with Wideye produced an exhibition space that transcended the ordinary. It was an immersive fusion of form and function, effectively communicating Wideye's brand essence and pioneering solutions in a way that powerfully resonated with attendees.
Real-Time Experience
Behind this conceptual car, strategically positioned large-screen TVs displayed real-time data from the 360° sensors. These screens provided an immersive tech atmosphere while offering immediate, compelling demonstrations of Wideye's capabilities.
Synergizing Brand and Innovation
Our design seamlessly married Wideye's brand guidelines with a sleek, high-tech aesthetic. From layout to visual elements, everything resonated with Wideye's commitment to technological innovation. This resulted in an intuitive visitor journey, allowing for natural movement and interaction throughout the exhibit.
Transformative Collaboration
In a groundbreaking partnership with Wideye, we shattered conventional exhibition design norms to create an enthralling and educational experience. Central to this innovation is a full-scale conceptual car designed to showcase Wideye's leading-edge 360° sensor integration technology. This eye-catching focal point served as more than a crowd-puller; it was an interactive showcase for Wideye's advanced offerings.
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