EN
EN
FR
PT
ES
BUSINESS LAB

Groupe Miranda - Global Rebranding & Identity System

Debug length: 7
Groupe Miranda - Global Rebranding & Identity System
Project
Client: Groupe Miranda
Location: Luxembourg
Years: 2024
Market: Branding, Industry, Energy, Engineering
Services: Brand Strategy, Visual Identity, Guidelines, Signage, Vehicle Wrapping, Stationery, Web Design
Context

Founded in 1986, Groupe Miranda is a key player in Luxembourg’s electrical, HVAC, and technical building solutions sectors.

The family-owned company has grown while maintaining a strong human culture and a vision centered on sustainability and innovation.

BAMHUB was commissioned to carry out a complete rebranding, creating a unified, modern image that reflects the group’s strength and ability to innovate in a rapidly evolving energy sector.

Our Mission

To redefine Groupe Miranda’s image around a simple, vibrant, and instantly recognizable identity.

Our ambition was to visually express the ideas of connection and movement - symbols of energy, collaboration, and technical progress.

Our Approach

Logo & Concept

The new logo is based on an organic “M” shape made of fluid, connected lines - evoking both energy flow and human connection.

A solid, modern typeface reinforces trust and professionalism.

Color System & Graphic Language

A dynamic palette of greens and blues symbolizes energy, growth, and sustainability.

Abstract patterns derived from the logo bring rhythm and consistency across media.

Guidelines & Applications

A full brand guideline defines logo usage, typography, colors, and all applications:

  • Stationery and corporate communication
  • Vehicle graphics
  • Signage and window visuals
  • Digital assets and website

Digital & Web Design

The new identity extends online with a clear, fluid user experience, highlighting the group’s expertise and environmental commitments.

Result

The rebranding aligned Groupe Miranda’s communication with its core values: innovation, reliability, and sustainability.

The new visual system delivers immediate coherence and strong brand presence - from office to construction site, from paper to pixel.

This project demonstrates BAMHUB’s philosophy: treating branding as a strategic tool of transformation that unites, inspires, and drives businesses forward.

LET'S TALK

Bring us a property, hospitality concept, mobility challenge, digital product, capital or a project already in motion. We first understand the market, the opportunity and what still needs to be decided.

The first conversation is free. If BAMHUB can add value, we explain what we recommend, why and what it would involve before sending a proposal.

Let's Start the Conversation