For CES Las Vegas 2019, IAC Group and AGC Automotive Europe presented StreetSmartDoor, a new automotive door concept combining advanced interior design with functional glass, digital interfaces, sound and other integrated technologies.
The physical product had already been developed by IAC and AGC.
Our challenge was different:
How do you make all the technology inside one door immediately understandable to someone discovering it at CES?
BAMHUB developed the digital experience around the StreetSmartDoor presentation.
Rather than creating a conventional product website, we thought about how visitors and sales teams would actually use it around the physical prototype.
The experience needed to be visual, intuitive and quick to explore. Visitors had to understand what made the door different without working through long technical explanations.
We structured the experience around the different capabilities of the product, allowing people to move through its technologies and understand what each one contributed.
Interaction, visuals, motion and product content worked together to turn a technically complex prototype into something easier to discover.
The digital platform was designed as part of the CES experience.
The real StreetSmartDoor provided the physical demonstration. The interactive experience provided another layer, helping sales teams explain what visitors were seeing and allowing individual technologies and benefits to be explored in greater detail.
This was especially important for a product where much of the innovation was integrated directly into the surface and was not necessarily obvious at first sight.
The physical prototype and digital experience therefore worked together rather than as separate communication tools.
Everything had to work in a demanding exhibition environment.
People needed to understand the experience quickly. Sales teams needed an effective presentation tool. And the digital execution had to match the level of innovation being presented by two major automotive groups.
The result was an interactive platform that became part of the StreetSmartDoor presentation at CES Las Vegas.
The technology was already inside the door. Our role was to create the experience that helped people understand what was inside it.
Bring us an idea, a problem, a property, capital, an existing business or a project already in progress. We first understand what is already there and then explain what we think should happen next.
The first conversation is free. If we believe BAMHUB can add value, we explain what we recommend, why we recommend it and what it would involve before sending a proposal.