One year earlier, Wideye by AGC had taken its technology to CES Las Vegas with an ambitious first experience.
Instead of simply displaying LiDAR integration solutions, the concept made the technology visible and understandable through a real vehicle, live sensor demonstrations and an experience visitors could interact with.
It worked.
The first CES presence generated strong interest, business conversations and media attention.
For the following edition, the question was no longer whether Wideye should return.
It was:
How do we build on that momentum and create an experience capable of supporting the next stage of Wideye's growth?
The first CES had created attention around the technology.
But increased interest also created new requirements.
Wideye needed to continue attracting visitors and demonstrating its technology in a way people could immediately understand.
At the same time, it needed more space for serious conversations with automotive manufacturers, technology partners and potential customers.
The next experience therefore had to work at two levels.
Attract and explain on the outside.
Connect and do business on the inside.
BAMHUB developed the second CES experience around what had been learned from the first.
The recognisable vehicle and live technology experience remained central to the concept, allowing visitors to understand how Wideye's glass and sensor integration solutions worked in a real automotive context.
But the environment around it evolved substantially.
The stand became larger.
Visitor circulation and technology presentation were reconsidered.
And a dedicated private business lounge was integrated into the experience.
Wideye could now move naturally from attracting someone with the technology to sitting down with them for a more focused conversation.
The exhibition experience and the commercial experience became part of the same system.
The experience extended beyond the architecture of the stand.
BAMHUB also developed digital elements supporting the way Wideye interacted with visitors and organised meetings around CES.
This included a dedicated solution for managing and scheduling meetings with the people Wideye wanted to receive during the event.
Physical space, live technology and digital tools were therefore designed around the same objective:
turning attention into meaningful interaction.
Wideye operates in a highly technical automotive ecosystem.
Its solutions enable LiDAR and other optical sensors to be integrated into vehicle glazing while maintaining the optical performance required by the sensors.
At CES, simply explaining that technology was not enough.
People needed to experience it.
The concept vehicle and live demonstrations created a bridge between engineering and understanding.
Visitors could see where sensors were integrated, understand what they were detecting and experience technology that would otherwise remain largely invisible behind technical specifications.
The objective was not to simplify the technology.
It was to make its value easier to grasp.
The experience was shaped around the people Wideye wanted to reach: automotive manufacturers, technology companies, sensor specialists, partners and other actors in the autonomous and connected mobility ecosystem.
The stand therefore had to do more than attract traffic.
It needed to support different levels of interaction, from someone discovering Wideye for the first time to a strategic industry contact arriving for a scheduled discussion.
The public experience created curiosity.
The technology demonstration created understanding.
The private space created room for business.
Making the experience real required much more than designing the stand.
Wideye operates within AGC, a global Japanese group, while the project itself connected teams, technologies and partners across Europe, Japan and the United States.
BAMHUB worked across that ecosystem to bring the different parts together.
Concept development.
Experience design.
3D visualisation.
Digital elements.
Technology integration.
Exhibition production.
External partners and suppliers.
Construction.
Logistics.
Installation in Las Vegas.
And coordination between the different people and organisations involved.
The project required the physical and digital experience to arrive at the same place, at the same time, around technologies coming from different teams and partners.
CES provided a fixed deadline.
Everything had to work when the doors opened.
The private lounge was not an isolated addition to the stand.
It represented the evolution of the project itself.
The first experience had proven that the concept could generate attention.
The next one needed to create more capacity to transform that attention into conversations, partnerships and potential business opportunities.
That meant thinking about the complete journey:
See it.
Understand it.
Experience it.
Talk about it.
Explore what could happen next.
The second CES presence continued the momentum created by the first.
Wideye and its technology received significant visibility around the event, supported by AGC communications, technology partnerships and media coverage.
But the trajectory also continued beyond the Wideye stand.
In subsequent editions, CES became a broader platform for AGC itself, with Wideye integrated into a larger group presence alongside other next-generation mobility technologies.
What began as an ambitious way of presenting one emerging automotive technology had grown into something larger.
For BAMHUB, the Wideye CES projects were never simply exhibition design.
They required us to understand a complex technology, understand the people Wideye needed to reach, determine how that technology could become an experience, create the physical and digital environment around it and coordinate an international ecosystem capable of making it real.
The stand was temporary.
The experience, relationships and business opportunities it was designed to create were the real project.
Today, this remains a clear example of how BAMHUB works across physical and digital projects:
understand the technology,
understand the market around it,
shape the right experience,
bring the right capabilities together,
and make it real.
Reality-Shaped Concept & Experience Design
User-Tested AI & Digital Development
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Bring us an idea, a problem, a property, capital, an existing business or a project already in progress. We first understand what is already there and then explain what we think should happen next.
The first conversation is free. If we believe BAMHUB can add value, we explain what we recommend, why we recommend it and what it would involve before sending a proposal.