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DIGITAL PRODUCT AGENCY

Honest Tea (Coca-Cola) - Sustainable Packaging Design

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Honest Tea (Coca-Cola) - Sustainable Packaging Design
Project
Client: Coca-Cola (Honest Tea brand)
Location: Spain & Portugal
Years: 2023
Market: Branding, Packaging, Sustainability, FMCG
Services: Packaging Concept Design, Material Research, 3D Visualization, Prototyping, Compliance Validation
Context

Honest Tea, a brand owned by Coca-Cola, is renowned for its commitment to organic ingredients, fair trade sourcing, and sustainable packaging.

The project aimed to design a compact and eco-conscious 3-bottle package that balances aesthetics, functionality, and logistics efficiency, while complying with market-specific regulations for Spain and Portugal.

Our Mission

To design a sustainable, user-friendly packaging system that:

  • Holds three bottles securely in a compact unit
  • Optimizes storage and logistics through intelligent structure
  • Maintains premium aesthetics consistent with Honest Tea’s identity
  • Uses eco-certified materials and complies with local standards
  • Delivers an intuitive, elegant unboxing experience
Our Approach

We conducted material and market analysis aligned with Coca-Cola’s sustainability goals.

Developed multiple design concepts merging cardboard engineering, visual identity, and structural performance.

Created 3D prototypes to test ergonomics, stacking logic, and recyclability.

Designed compact forms ensuring pallet efficiency and regulatory compliance across regions.

Verified materials and dimensions for production feasibility.

Result

The result was a smart, elegant, and sustainable packaging system that embodies Honest Tea’s values - natural, minimal, and conscious.

The design reduced wasted space, improved pallet efficiency, and elevated user interaction with a memorable unboxing experience.

A clear example of BAMHUB’s approach: turning design into strategic innovation that merges branding, functionality, and sustainability.

Let’s Talk

Every project starts with a conversation. Whether you are building a digital product, exploring artificial intelligence, or rethinking your digital strategy, the first step is understanding your vision and challenges.

At BAMHUB, we help transform ideas into clear digital systems, platforms, and experiences that create real value.

Let’s start the conversation