BAMHUB is a Business Lab for innovative projects in Real Estate, Hospitality and Mobility, founded in Luxembourg in 2013.
We work across properties, hospitality experiences, mobility journeys and digital products serving these markets.
Our approach is With The Market: bring the right people in early, challenge assumptions with real evidence, then shape, build and bring the project to market.
BAMHUB's story begins before the company itself. Founder Pavel Strek was born in Siberia during the late Soviet years and later grew up in Luxembourg.
Living between different countries, languages and cultures created an early habit of looking at the same situation from more than one point of view. That perspective later became central to how BAMHUB approaches projects: what works in one market, culture or context may not work in another.
The company was founded in Luxembourg in 2013 and grew through real client work rather than around one fixed discipline.
BAM started as a creative and communication company. Digital work, 3D visualisation, interactive experiences and larger international projects gradually expanded what the team was asked to solve.
Work with companies such as AGC, as well as projects in real estate, technology, digital products, exhibitions and new ventures, increasingly required different disciplines to work together.
International expansion into Madrid, the United States and Brazil added new markets, business cultures and ways of working. BAMHUB also created projects and ventures of its own, giving the team experience not only as a supplier, but also as an operator and creator.
By 2026, the company was reorganised around the way it had increasingly been working for years. BAMHUB became a Business Lab.
The company starts with creative, communication and visual projects.
The first digital projects arrive and the team begins to expand beyond traditional communication.
BAM grows in Luxembourg and takes on larger and more varied projects.
Cross-border projects and partnerships expand the work beyond the local market.
Projects increasingly involve different markets, clients and disciplines.
Digital becomes a larger part of the work and projects increasingly connect different capabilities.
BAM develops a strong position in 3D realism in Luxembourg and the Greater Region and expands into Madrid.
Technology, design, 3D and experience increasingly come together within the same projects.
International projects and relationships continue to develop.
BAM expands into the United States and adds another business culture to its experience.
BAM expands into Sao Paulo and develops an international business network through Business Embassy.
More specialists, companies and entrepreneurs become connected around projects and opportunities.
The company brings its international development, network and different capabilities under one identity.
The company is structured around market research and Multi-Reality Check™, concept and experience design, AI and digital development, and go-to-market, all connected by the With The Market approach.
BAMHUB has an internal design and development capability, and works with a wider network of independent specialists and companies.
Depending on the project, this can include architects, engineers, developers, AI specialists, operators, manufacturers, financial experts, designers, researchers or specialists from other fields.
If a client already has a team, we work with them. Each specialist remains responsible for their own field, while BAMHUB helps keep the concept, experience and different parts of the project connected.
Bring us a property, hospitality concept, mobility challenge, digital product, capital or a project already in motion. We first understand the market, the opportunity and what still needs to be decided.
The first conversation is free. If BAMHUB can add value, we explain what we recommend, why and what it would involve before sending a proposal.