Pulsaart by AGC is a high-tech company based in Belgium, specializing in antenna and RF solutions for industries such as aerospace, automotive, and telecommunications.
As part of the AGC Group, it combines advanced glass expertise with connectivity innovation to lead the future of intelligent communication systems.
BAMHUB was entrusted with the complete branding process - from the creation of the name and logo to the totem’s architectural design at the company headquarters in Gosselies.
To create a brand and physical symbol that embody movement, frequency, and innovation, mirroring Pulsaart’s expertise in antenna systems and its roots in aerospace engineering.
The totem was designed not just as an object, but as an architectural expression of technology, rhythm, and progress.
Naming & Brand Creation
The name *Pulsaart* fuses “Pulse” (energy, frequency, rhythm) and “Art” (creativity, human intelligence) - symbolizing the union of science and design.
Visual Identity
The logo and visual system are inspired by the triangular geometry of RF anechoic chambers, representing precision and connectivity.
Totem Design & Structural Concept
The totem combines the shape of a cone and a rocket, symbolizing technological acceleration and upward momentum.
Built with high-tech materials and metallic finishes, it communicates innovation and trust.
Full Brand Ecosystem
BAMHUB extended the identity into web design, exhibition materials, signage, and corporate documents, ensuring visual coherence and impact across all media.
Pulsaart by AGC now stands as a cohesive brand expression where science, design, and technology converge.
The totem, proudly installed at the headquarters, serves as both a symbolic landmark and a statement of innovation - greeting visitors with a clear, forward-looking message.
This project showcases BAMHUB’s philosophy: transforming strategy into living design experiences that unite storytelling, structure, and technology.
Every project starts with a conversation. Whether you are building a digital product, exploring artificial intelligence, or rethinking your digital strategy, the first step is understanding your vision and challenges.
At BAMHUB, we help transform ideas into clear digital systems, platforms, and experiences that create real value.