AGC Technovation Center, the research and innovation hub of AGC Group in Europe, focuses on advanced glass and material technologies for automotive and architecture.
Within its showroom in Gosselies, Belgium, AGC aimed to create a modular display to present its automotive glass innovations in a flexible and visually integrated way.
The challenge was to combine storytelling, engineering, and long-term adaptability within a single, elegant physical installation.
Our mission was to design a functional and aesthetic cockpit structure that could act both as a display and as a storytelling element.
It needed to present AGC’s automotive innovations clearly, integrate seamlessly into the showroom narrative, and allow for flexible product replacement — all while remaining cost-efficient and durable.
We developed a modular cockpit frame that enables products of different sizes to be swapped or upgraded without reconstruction.
Clean, minimalist lines align with the showroom’s architecture, while discreet lighting and cable management enhance presentation without distraction.
Materials were selected to reflect AGC’s core values: precision, innovation, and transparency — ensuring the piece embodies both engineering and design excellence.
The final structure delivers a sleek, future-ready cockpit concept that fits perfectly within AGC’s innovation story.
Visitors immediately grasp the technological significance of each showcased element, while the AGC team benefits from a system that evolves with their research and exhibitions.
The project reflects BAMHUB’s philosophy: we design for continuity and strategy, ensuring every investment creates long-term value.