At the AGC Technovation Center in Belgium — the European R&D and innovation hub of AGC Group — engineers, designers, and partners collaborate on advanced materials, automotive glass, and smart surfaces.
The client wanted to transform its reception area into a welcoming, interactive environment that reflects AGC’s innovation spirit.
What began as a simple coffee corner became a digital brand experience, merging design, storytelling, and technology.
Our mission was to transform a simple coffee area into a smart interactive zone that turns waiting moments into engaging experiences.
We proposed an interactive table that educates and entertains visitors while communicating AGC’s technologies and innovation mindset — blending hospitality with digital storytelling.
We designed and built a custom interactive table, combining minimalist aesthetics with advanced touch-based interactivity.
An educational game lets users explore AGC’s innovations through playful discovery, supported by 3D visualizations and animated content.
Delivered as a full turnkey solution — from design to installation — the system was built for continuous updates, ensuring lasting relevance and engagement.
The installation transformed the coffee corner into a space of innovation and connection.
Visitors now interact with AGC’s story while enjoying their coffee, learning about materials, glass technologies, and sustainability in an intuitive way.
The project exemplifies BAMHUB’s approach: turning everyday spaces into meaningful brand experiences that combine creativity, strategy, and technology.