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GLOBAL HUB FOR STRATEGY & INNOVATION

Groupe Miranda - Global Rebranding & Identity System

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Groupe Miranda - Global Rebranding & Identity System
Project
Client: Groupe Miranda
Location: Luxembourg
Years: 2024
Market: Branding, Industry, Energy, Engineering
Services: Brand Strategy, Visual Identity, Guidelines, Signage, Vehicle Wrapping, Stationery, Web Design
Context

Founded in 1986, Groupe Miranda is a key player in Luxembourg’s electrical, HVAC, and technical building solutions sectors.

The family-owned company has grown while maintaining a strong human culture and a vision centered on sustainability and innovation.

BAMHUB was commissioned to carry out a complete rebranding, creating a unified, modern image that reflects the group’s strength and ability to innovate in a rapidly evolving energy sector.

Our Mission

To redefine Groupe Miranda’s image around a simple, vibrant, and instantly recognizable identity.

Our ambition was to visually express the ideas of connection and movement - symbols of energy, collaboration, and technical progress.

Our Approach

Logo & Concept

The new logo is based on an organic “M” shape made of fluid, connected lines - evoking both energy flow and human connection.

A solid, modern typeface reinforces trust and professionalism.

Color System & Graphic Language

A dynamic palette of greens and blues symbolizes energy, growth, and sustainability.

Abstract patterns derived from the logo bring rhythm and consistency across media.

Guidelines & Applications

A full brand guideline defines logo usage, typography, colors, and all applications:

  • Stationery and corporate communication
  • Vehicle graphics
  • Signage and window visuals
  • Digital assets and website

Digital & Web Design

The new identity extends online with a clear, fluid user experience, highlighting the group’s expertise and environmental commitments.

Result

The rebranding aligned Groupe Miranda’s communication with its core values: innovation, reliability, and sustainability.

The new visual system delivers immediate coherence and strong brand presence - from office to construction site, from paper to pixel.

This project demonstrates BAMHUB’s philosophy: treating branding as a strategic tool of transformation that unites, inspires, and drives businesses forward.

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At BAMHUB, our work is structured around four essential worlds.
Each one designed to accelerate your growth and give your ideas a concrete form.
Brand Experience
Design and execute high-impact stands for international fairs and events.
AI Strategy
Bring concepts to life through limited-time physical experiences.
Influence Ecosystem
Create event identities that support communication and sales objectives.
Cross-Market Immersion
Engage audiences through sound, motion, light, and technology.
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Let’s build ideas that connect people, brands, and opportunities across borders.
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