Reeflect, a brand created by AGC Glass Europe, is dedicated to glass prototyping and experimentation — merging material science, design, and sustainability.
As part of AGC’s innovation division, Reeflect represents the future of intelligent glass technologies.
BAMHUB was commissioned to develop the digital identity and website experience, translating the physical essence of glass — depth, reflection, and transparency — into a seamless digital environment.
To translate the essence of glass experimentation into a digital language.
We designed a fluid, dynamic, and technical interface that mirrors Reeflect’s spirit of research, innovation, and emotion.
Digital Atmosphere & Concept
Built a minimalist interface inspired by light diffusion and refraction, using dark gradients and iridescent tones to evoke transparency and depth.
UX & Structure
Designed a precise and intuitive navigation system with smooth animations and micro-interactions, guiding the user through a narrative of innovation.
Responsive Design
Ensured visual integrity and consistency across all devices, optimizing performance and accessibility.
Content Integration
Combined text, motion, and imagery to create an atmosphere of controlled energy and innovation.
The Reeflect website positions the brand as a pioneer in advanced glass prototyping.
A fusion of science and emotion, the design gives AGC’s innovation a digital face that feels human and futuristic.
It exemplifies BAMHUB’s approach to digital branding: transforming complexity into intuitive, aesthetic, and meaningful experiences.