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INTERNATIONAL STRATEGY & INNOVATION AGENCY

StreetSmartDoor — Smart Automotive Experience for CES Las Vegas

StreetSmartDoor — Smart Automotive Experience for CES Las Vegas
Project
Client: AGC Automotive & IAC Group
Location: USA
Years: 2019
Market: Automotive, Innovation, Smart Technology
Services: UX/UI Design, Web Experience, App Development, Photography, Motion & 3D Integration
Context

In 2019, AGC Automotive partnered with IAC Group to unveil the StreetSmartDoor — a visionary concept redefining the future of connected vehicle interiors.

Designed for the CES Las Vegas, the project aimed to showcase how innovation in glass technology could merge seamlessly with smart interfaces, sound, and design.

The mission was clear: to create a digital experience and website capable of illustrating the intelligence behind the StreetSmartDoor system — where every element, from light to sound, interacts with the driver in real time.

Our Mission

BAMHUB was commissioned to create a web-based interactive experience that would demonstrate how the StreetSmartDoor works, from concept to function.

We designed and developed a responsive application highlighting each key feature — Control, Listen, See, and Craftsmanship — transforming technical complexity into an intuitive, immersive narrative.

To complete the vision, our team also handled the shooting and motion design of the prototype, capturing its elegance and technological precision through a cinematic lens.

Our Approach

We combined high-end visuals and functional storytelling, crafting a website and app where design and engineering meet effortlessly.

Each section was built to reflect a sensory dimension of the product — touch, sound, vision, and control — with smooth transitions, realistic textures, and refined animations.

The experience was optimized for mobile and desktop to ensure a fluid presentation during CES demonstrations and client meetings.

Result

The StreetSmartDoor App and website became a central piece of AGC’s CES showcase, allowing visitors to explore the concept through an elegant and fully interactive experience.

The project bridged physical innovation and digital communication — bringing a futuristic automotive concept to life through design, storytelling, and technology.

This collaboration demonstrated AGC’s leadership in smart glass technology and marked another milestone in BAMHUB’s expertise in digital innovation for the mobility industry.

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