Wideye, a division of AGC Glass, presented its advanced LiDAR technology at CES 2022 in Las Vegas - marking the return of physical exhibitions after the pandemic.
With a limited budget and complex international logistics, the challenge was to create an interactive, high-impact booth that would attract attention and demonstrate innovation in real time.
Our mission was to create a modern, immersive, and functional booth that showcased Wideye’s latest technologies while offering a private and versatile space for business meetings and presentations.
The project also required the reuse of structural elements from the previous CES booth, a decision that optimized costs and reduced environmental impact without compromising creativity or execution quality.
We reused and redesigned the main structures from the 2022 booth, adding a custom lounge area with refined lighting and furniture to elevate comfort and exclusivity.
The concept car from the previous edition was reintroduced as a central element, symbolizing continuity and innovation.
Each component was designed with sustainability and modularity in mind, allowing for reuse in future exhibitions.
We also managed international logistics between Europe, Japan, and the USA, ensuring flawless installation under post-COVID conditions.
The booth achieved a perfect balance between creativity and strategy.
With its architectural presence, interactive displays, and elegant private lounge, it captured attention and generated meaningful engagement.
The project showcased BAMHUB’s ability to integrate design, efficiency, and sustainability, setting a new benchmark for future Wideye exhibitions.